The Product Design Value 7-6-7 Plus Series
Product Design Value Series Overview
The Product Design Value 7-6-7 Plus Series addresses twenty product design topics in three distinct programs. The first program identifies and addresses the value of designing-in next-generation capabilities. The second program addresses techniques to attain the maximum value from robust designs already achieved, or in process. The third program addresses useful measures to quantify the degree and extent of design robustness and value. We hope you will decide to participate!
Product Design Value Series Description
Product design is entering some great years ahead. There are a number of technological advances and industry trends that affect product design, and they are all converging in the same set of years. The last time industry saw this level of change was in the mid-1980s to the early-1990s, as the electronics age was dawning. In that era, Industrial design (ID) and user interface design (UX) took on a whole new importance and spawned entirely new industries in both areas. The rapid growth and maturation of 3D modeling, CAE, and EDA provided the initial tool sets to advance both industries. Then, in 2007, Apple launched the iPhone and gave both areas another boost. We have watched design competition intensify the last dozen years, and spread from B2C industries to be fully inclusive of B2B industries.
There are many more things on the horizon today than there were as the ID and UX industries were born. They will all play out in the next five or so years.
Industrial design and UX design will become yet more important. The relatively new phenomenon of big data analytics is beginning to show the correlation between ID and UX (and other parameters and opportunities we will discuss) to increased revenues, profits, and stock price. The same is true for sustainability and sustainable design. Big data analytics is also a driving force on its own. With capabilities now at price points that just about all can access, companies are on a tear to make the most of the data collection ability of their products - both as the products are made in the factory and especially when they are in the hands of customers and users. Industry 4.0 goals are resulting in products that are much more 'alive,' to interact with the Industrial Internet (IIoT), when they are being manufactured. Financial opportunities, brought to light by social media's surveillance capitalism, are resulting in races to design products that can collect more data than prior and competing products ever did.
The next step in the growth of 3D modeling is also at hand. 3D printing is maturing to the point that it can make factory parts. In the summer of 2018, a number of companies in the automotive, aerospace, and medical device industries made public that they now additively manufacturing parts that are used in their commercial equipment. Product designers and developers will soon have even more complicated decisions regarding the method of manufacture as they begin their designs. At the same time, Design for Manufacturability and Assembly (DFM/A) complexity is also increasing. Designs must increasingly be sustainable and environmentally friendly. Traditional rule sets are undergoing change. Disassembly, recyclability, and environmental regulations are growing and impacting both design and manufacturing.
The 7-6-7 Plus Programs
7 Ways To Create Value From Product Design
The first program focuses on opportunities to design-in capabilities that will enhance the appeal and increase the value of products from their point of purchase throughout the product's life cycle. We will discuss seven different opportunities, and quantify the size of the economic opportunity for each. The least opportunity represents a 20% increase in revenues unto itself. The several large opportunities represent upwards from 200% increases in revenue and profit from the same design effort.
For each of the value creation opportunities during product planning and design we will provide a bit of history, describe the current status of the opportunity, provide facts and figures on the size of the revenue/profit and/or market cap opportunity, and offer our best thoughts on speed and progress in the years ahead.
The Plus in this 7-6-7 Series program will touch on how miniaturization of design, next generation motors, and a couple more topics will also begin to influence product design.
The Product Design Value 7-6-7 Plus Series: 1 of 3 - COMPLETED on March 14, 2019 - RECORDING AVAILABLE
6 Ways To Reap Value From Product Design
The second program focuses on opportunities to increase the value of products, portfolios, and brands that have been robustly designed. We will discuss six different opportunities, and quantify the size of the economic opportunity for each. These opportunities are all have double-digit potential to increase revenues and profits, and single digit for market cap. In some cases, incremental monies will be needed to realize the augmentation potential of the design or design-leverage ability.
For each of the value creation opportunities during product planning and design we will provide a bit of history, describe the current status of the opportunity, provide facts and figures on the size of the revenue/profit and/or market cap opportunity, and offer our best thoughts on speed and progress in the years ahead.
The Plus in this 7-6-7 Series program will cull-out selected awards and recognitions for good product design, as distinguished from the multitude of award and recognition program categories existing today.
The Product Design Value 7-6-7 Plus Series: 2 of 3 - COMPLETED on April 11, 2019 - RECORDING AVAILABLE
7 Measures To Value Product Design
The third program focuses on measures that characterize or quantify good design in the eyes of customers and users. While some measures also have utility for internal purposes such as product quality, reliability, and cost, this program centers on how customers, users, markets, and the investor community regard the products.
We discuss seven different KPIs that range from codifying the quality and robustness of ID and UX designs, to metrics that gauge pricing gross margins and potential market value, to indexes that provide for cross-market comparisons and market cap premiums.
The Plus in this 7-6-7 Series program will briefly touch on several other metrics relevant to good product design including customer satisfaction, completion rates, NPS, and others.
The Product Design Value 7-6-7 Plus Series: 3 of 3 - COMPLETED on May 9, 2019 - RECORDING AVAILABLE
Presenter
For nineteen years Brad Goldense taught graduate students in the Masters in Engineering Management at The Gordon Institute of Tufts University Executive Program, while managing GGI full time. Mr. Goldense has consulted to over two-hundred companies industrial and high-tech companies, and worked in over five-hundred manufacturing locations over his forty-year career. A pioneer in productivity measurement in R&D and product development, Mr. Goldense has helped companies increase their stock prices and market cap through improved innovation productivity. His focus in The Innovation Performance 10-9-8 Webinar Series will be to empower you with a deeper understanding of topics that you may already be familiar with, and he will likely introduce you to some new topics that you can put to work for your company and your career.
Recordings Are Available For This Completed Webinar Series
Recordings of each of the three webinars in this series are available, or you may purchase all three at a 3-for-2 discount price. All possible purchase and bundle options may be found in the Recorded Webinars section of the GGiSTORE.
If you want more information, please give us a call at 781-444-5400 and we would be pleased to discuss the content and intent of these recordings with you. Alternatively, you can contact us by sending us a message using the email capability in the footer of our web pages.
The GGiSTORE is GGI's own internet store and is protected by the highly secure Authorize.net. The information you enter will not be shared with anyone. We hope you will decide to add one or more of these subject-specific educational recordings to your library.
