7 Measures To Value Product Design

Program Description

The program focuses on measures that characterize or quantify good design in the eyes of customers and users. While some measures also have utility for internal purposes such as product quality, reliability, and cost, this program centers on how customers, users, markets, and the investor community regard the products.

We discuss seven different KPIs that range from codifying the quality and robustness of ID and UX designs, to metrics that gauge pricing gross margins and potential market value, to indexes that provide for cross-market comparisons and market cap premiums.

The “Plus” in this 7-6-7 Series program will briefly touch on several other metrics relevant to good product design including customer satisfaction, completion rates, NPS, and others.

Bibliographic references are provided for the numerous cases and examples we cite to enable all participants to further their investigation on the subjects of specific interest.

There will be two polls.

Program Agenda

Can Product Design & Digital Design Be Separated?

7 Measures To Grasp Product Design Value

  • SUS
  • HEART&
  • PPP
  • RVD
  • DCI
  • DII Benchmark
  • MDI Benchmark
  • PLUS - Briefs on Customer Satisfaction, Completion Rates, NPS, More, ..

Adding Product Design Measures To A Metrics Dashboard


Bradford L. Goldense, President, GGI

Brad Goldense has been focusing on the strategies, tactics, and operations of product management, development, and manufacturing since the 1980s.  He has authored over 300 publications and consulted to over 200 companies across the world.  Some 500 companies have participated in his seminars and masterclasses.  Mr. Goldense holds a BSCE from Brown University and an MBA from Cornell University; along with professional accreditations in new product development, engineering, manufacturing engineering, production and inventory management, and computing. Brad taught in the Executive Masters in Engineering Management program at the Gordon Institute of Tufts University for nineteen years.  He has appeared on World Business Review, CNBC, and PBS.


Thursday, May 9, 2019 - 2:00 PM Eastern Time

Registration Options - Register Here | 1 Hour Program

Attend just the webinar, purchase just the recording that will come out a few days after the webinar is completed, or attend the webinar AND then get its recording a few days later.


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Up your ability to deploy product design metrics to gain competitive advantage.