6 Ways To Reap Value From Product Design

Program Description

The program focuses on opportunities to increase the value of products, portfolios, and brands that have been robustly designed. We will discuss six different opportunities, and quantify the size of the economic opportunity for each. These opportunities all have double-digit potential to increase revenues and profits, and single digit for market cap. In some cases, incremental monies will be needed to realize the augmentation potential of the design or design-leverage ability.

For each of these value creation opportunities, that occur in late design through early commercialization, we will provide a bit of history, describe how to put the opportunity into practice, provide facts and figures on the size of the revenue, profit, market cap, or cost savings potential, and offer our best thoughts on what lies ahead.

The “Plus” in this 7-6-7 Series program will discuss a dozen selected awards and recognitions for good product design, as distinguished from the multitude of award and recognition program categories existing today.

Bibliographic references are provided for the numerous cases and examples we cite to enable all participants to further their investigation on the subjects of specific interest.

There will be two polls.

Demo Recording | 5 Minutes | 6 Ways To Reap Value

These demo recordings of recent webinars and courses give viewers an idea of the subject matter by sharing the cover and table of contents of the document used in the program. You will see how we set the stage as we begin. You will get an idea of how we package the full-length recording, and the music we add, in 5 minutes. Some folks say that our numerous complete bibliographic references, with the URLs, of the sources we cite, saves them hours surfing the web to find accurate and reliable information. Check out the demo. Get the full length version. Please click on the TV screen at the bottom of this page and it will bring you to the GGiSTORE.

Program Agenda

NSF & NCSES Business Census On Product Design

6 Ways To Reap Full Value From Informed Product Design

  • 1 - Digital Development Operations
  • 2 - Digital Customer Experience
  • 3 - Network Revenue Amplification
  • 4 - Intellectual Asset Leverage
  • 5 - Product Announcements
  • 6 - Product Awards
  • PLUS - A Dozen Major Global Awards For Product Designs

Financial Premiums Reaped From Great Product Design


Bradford L. Goldense, President, GGI

Brad Goldense has been focusing on the strategies, tactics, and operations of product management, development, and manufacturing since the 1980s.  He has authored over 300 publications and consulted to over 200 companies across the world.  Some 500 companies have participated in his seminars and masterclasses.  Mr. Goldense holds a BSCE from Brown University and an MBA from Cornell University; along with professional accreditations in new product development, engineering, manufacturing engineering, production and inventory management, and computing. Brad taught in the Executive Masters in Engineering Management program at the Gordon Institute of Tufts University for nineteen years.  He has appeared on World Business Review, CNBC, and PBS.


Thursday, April 11, 2019 - 2:00 PM Eastern Time

Purchase Complete Recording | 1 Hour


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Up your ability to leverage product design accomplishments to derive additional brand and financial returns.