Is Open Innovation Just Another Word for Outsourcing?

Open innovation techniques are getting a lot of attention because they promise to drastically speed up the process of bringing new products to market. But is OI just the buzzword of the times? Is it a fancy way of saying 'outsourcing?' In this short podcast, product development expert Brad Goldense of the Goldense Group Inc. explains what open innovation really is and how it can help design engineers get their job done.