The Top 10 and Top 100 Corporate R&D and Product Development Metrics

The July 7, 2014 issue of 2PLM introduced the scope and focus of recent Goldense Group Inc. (GGI) research on R&D Operating Environments, Organic Innovation, Open Innovation, Intellectual Property, and “The Top Corporate Metrics used to measure R&D and Product Development”.

At GGI, our goal in each primary research effort during the past fifteen years has been to focus four areas of the research effort on emerging new practices, or on rapidly evolving or changing existing practices, to learn rates of change and/or growth.

In our recent research effort, the “2014 Product Development Metrics Survey”, the four topics of R&D Operating Environments, Organic R&D Innovation, Open R&D Innovation, and R&D Intellectual Property Practices were chosen as they satisfy those parameters. In addition, they are having an impact on the R&D metrics that corporations use.

The July 21, August 4, August 25, and September 8 issues of 2PLM addressed the research findings regarding these four areas.

In this sixth and final piece of the six part series, the research purpose is more akin to benchmarking than to discovering new and changing industry practices. In each research effort of the past fifteen years, our researchers have presented a list of the “metrics that CXOs are most likely to use to oversee R&D output, productivity, effectiveness, and efficiency.” Respondents are asked simply to put a check mark next to any metric that is generally part of management team and corporate reviews. The “Most Frequently Used Corporate R&D Metrics” results from tabulating the responses. The list of metrics is far from static over the past fifteen years.

This article may be found at:

The Top 10 and Top 100 Corporate R&D and Product Development Metrics

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2PLM is a bi-monthly publication by John Stark Associates [JSA], based in Switzerland. JSA is focused on the body of knowledge of “Closed Loop Lifecycle Management (CL2M).” JSA and GGI have collaborated on various projects spanning three decades, including GGI’s primary research initiatives.


A note on GGI primary research initiatives:

The six GGI primary research initiatives during the the past fifteen years may be found at GGI’s Primary Research site.

The 2014 primary research, entitled the “2014 Product Development Metrics Survey”, was conducted by sending questionnaires to a wide range of companies developing products throughout North America. Participating companies had headquarters throughout the Americas, Europe, and Asia, but their response was for North American R&D-Product Development operations. Complete data sets were received from 200 companies. Consumer, industrial, medical, chemical, and automotive/vehicular products were the top respondent industries. Participants completed 31 questions across the five primary research subjects. The research period was September 2012 to October 2013. The results were published March 3, 2014 in a 138-page report. This research is statistically valid and provides a Margin Of Error for each research question.

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