The purpose of the 16th Metrics Summit is to robustly address the metrics that are needed by R&D and Product Development leaders to maximize their company’s return from its investment in R&D. The focus of the Summit will be at the VP/CTO level. We will cover the few metrics and performance indicators that are reported upward to the CEO. We will cover the greater number of metrics that are needed by the VP/CTO to manage activities and operations that report within the R&D-Product Development organization. This is the first day and one-half.
We will then commence a Workshop where the executives will choose into their working groups based on the commonality of their R&D Strategy. It is not every day that one gets to sit down with peers who also have the challenge of deciding the “best metrics” to support the achievement of R&D Strategy. Many lasting relationships are built at our Summits because folks face the same challenges. Is your R&D Strategy to be an Innovator? Is it Platform-Derivative? Are you a Balanced Portfolio strategy? Do you focus on being second or later to market, with a better price and service? There are other competitive strategies as well. The best metrics for each of these strategies are different. Further, if revenue and profit maximization is paramount then your metrics will be different than if asset maximization is paramount. For example, a capital-intensive Innovator will have many different measures than would a revenue-profit innovator.
During the Workshop several subjects will be interspersed that are necessary for comprehensive measurement of research and development, but whose metrics are usually in supporting roles to the CEO-Level metrics, including: Advanced Development, Functional and Technical Competencies, Intellectual Property, Program Management, and Improvement Projects among other topics. At the conclusion of the Summit, the “best metrics for a given strategy,” the “necessary metrics to oversee R&D,” and “the total number of metrics required” will be apparent to all participants.
Unique to this 16th Summit will be a hot-off-the-press statistically valid study of the metrics used by 200 companies to measure R&D-Product Development. GGI, a twenty-seven year old company has been performing primary research in metrics since 1998. A rank-order list of one-hundred one metrics, indicating the percentage at which a metric has penetrated industry, is sure to be a stimulating undercurrent at this Summit. Our 2008 research indicated that profit, productivity, competency, intellectual property finance, and aggregate measures of innovation and innovative ability were on the rise. We expect to see the measures of advanced research and development organizations join the risers in 2013.
Senior executives wishing to put themselves and their fellow senior executives in a better position to direct and drive product creation and commercialization should strongly consider attending. A great number of our participants have said, “this Summit covers everything an Officer or Senior Manager needs to know on the subject of Metrics – a rigorous learning experience that can be put to immediate use.”
Please visit our Summit web site for additional content and registration information.