Archive for January, 2016

Innovation For VUCA Times: 14th Summit

Tuesday, January 26th, 2016

While the VUCA global economy still presents challenges on a regular basis, North America and Europe are becoming more predictable and hence stable.  This past year, companies have regained some moxie to attempt higher levels of innovation.  If you have not yet been able to participate in our Innovation Summit, 2016 is likely a good year to consider doing so.

Incremental For A Decade

Robert Cooper’s research showed that spending on “New To-The-World/Market” was down 43.7% and spending on “New Product Lines” was down 30.1%, while spending on improvements and modifications was up 80.1% this past decade.  Bottom feeding will not go on forever.  Soon, your company will be increasing the risk of its new product portfolio spending.  Year-over-year cost reductions and productivity gains are no longer putting up enough numbers on Wall Street.  And, some of the new product directions will be surprising.  It is the internet age.

Last year was a banner year for the development of new metrics aimed at measuring overall levels of innovation.  New measures in this area are an indicator of the demand for innovation.  R&D Productivity and R&D Efficiency were introduced, and Research Quotient gained some momentum.  RQ is focused on measuring the right level of investment, versus measuring the results of investments.  Another good sign.

Disruptive Forces Grow

Since our first Summit in 2005, GGI has constantly refreshed our curriculum.  As we wrote you last year, only a few pages of our original course book remain today.   We were pleased that several of our long term colleagues, who attended our original Summits, registered again for our Summit last spring.  All went well.

Let’s pick one example of keeping current.  2015 marked the 20th anniversary of Clayton Christiansen’s first publication on Disruptive Innovation.  Back in 1995, we looked at cascading s-curves to describe the science of disruption.  We were left to figure out our own mechanics on how to get there.  Last year, GGI researched the evolving “how to disrupt” methods that are starting to take shape.  We don’t think every one of these techniques makes for winning products, but they all have backers and most have the potential to do so.  If an executive asked you to define a product that innovates from the bottom of the pyramid, are you ready to take the lead on that project?  How about one that produces a big bang, or a digical outcome?

•  Reverse Innovation
•  Bottom of Pyramid Innovation
•  Trickle-Up Innovation
•  Disruptive Innovation
•  Emerging Technology Innovation
•  Big Bang Innovation
•  Digical Innovation
•  Sustainable Innovation
•  Design Thinking
•  Ambidextrous Innovation

Managers Migrate Practices

Our Summit always maintains its focus on management’s ability to fund, deploy, train, implement, measure, and to get a financial result from the subjects that comprise each of the eight modules.  While we do discuss tools and tactics and the like, it is always from the perspective of a manager being able to direct and/or lead innovation initiatives.  If you manage budgets, departments, functions, people, or projects our Summits are quite useful.

Dick Power and I continue to lead the Summit.  Adam and Bill address a large module on intellectual property, focused on the ability to create the best offensive and defensive positions and on how to assess their value in dollars.  Richard takes us through the possibilities of TRIZ, perhaps the most powerful single innovation tool available.

Please join us, or suggest that a colleague join us, for an unbiased articulation of the innovation and intellectual property capabilities that are available to corporations today. Some have said, “GGI’s Summit is an executive MBA on Innovation in three days.”

Companies That Have Participated *** Comments From Summit Alumni

We hope you will join us, Tuesday to Thursday, March 29-31!  There is a Reception on Wednesday evening.  Thank you for considering our Summit!

Early Bird Rates for the 14th Innovation Summit end Friday January 29, 2016 at 8:00 PM EDT.

14th-rd-product-development-innovation-summit

TRIZCON2016: An Opportunity To Further Innovation

Friday, January 22nd, 2016

TRIZ is an innovation tool and methodology that is based on an analysis of the inventive attributes of patents.  It is unique when compared to the some 350 innovation tools and enablers that are available to corporations.

GGI has been following the growth and evolution of TRIZ since the 1990s when its body of knowledge was first translated into English.  Originally the work of a single person, Genrich Altshuller, a low level officer in the Navy of the former Soviet Union in the 1950s, there are now some 18,000 people around the globe that have become certified in the application of TRIZ.  And, many more are practicing TRIZ without yet formally applying for certification.

As we know, for a myriad of reasons, it takes years and some times decades for techniques developed in the East to become accepted and adopted in the West.  Such is the case for TRIZ, translated from its Russian name as “the theory of inventive problem solving.”

Since 2008, the adoption for TRIZ has been growing steadily.  This growth has been driven by a combination of the power of the tool, the efforts of several non-profit and for-profit organizations that espouse its usage, the incorporation of TRIZ’s logic into several increasingly popular innovation software packages, and some large influential corporations that have made commitments to TRIZ within their company.  The companies that have allowed their interest to become public knowledge include Intel, General Electric, Boeing, DRS, Samsung, and Hyundai.

GGI’s most recent research on TRIZ was conducted late in 2015.  This “secondary research” effort involved the analysis of a number of public web-based sources and privately disclosed information to GGI.  This research built on our several previous “primary research” efforts on TRIZ during the past fifteen years.

To our surprise, after observing fairly uniform and even growth across countries in prior research efforts, our recent findings indicate that growth in Eastern Europe and especially in Asia now dwarfs the growth in most Western countries.  In fact, South Korea’s adoption is now approximately 15x that of the next nearest country on an absolute basis.  The skewing is so severe that it is necessary to remove South Korea from the data set in order to analyze the rest of the countries that use TRIZ.  Some 50 countries now have certified TRIZ practitioners, but, as you can see from the diagram below, South Korea’s overwhelming presence obscures their slivers of the pie at a global level.

 The Global Penetration of Certified TRIZ Practitioners

As a result of GGI’s unbiased research, Brad Goldense has been invited to deliver the keynote address at the largest TRIZ Conference in North America this year. TRIZCON2016 will be held in New Orleans on March 3-5, 2016 at Tulane University. Greater than half of TRIZ’s global rock stars will be presenting at this conference making it a worthwhile venue in which to learn more about this powerful innovation tool and method.

TRIZCON2016 - An Opportunity To Further Innovation

If you are interested, The Altshuller Institute for TRIZ Studies who produces TRIZCON has extended a 10% discount to anyone from GGI’s network that might like to register.  If you decide to attend, please use the code “TRIZGOLD” when registering to receive your discount.  Just so you know, GGI receives no financial remuneration for anyone registering from our network.

If TRIZCON2016 sounds too immersive to you, but you would like to learn more about TRIZ, GGI’s Innovation Summits have contained a “TRIZ Module” since 2005.  Along with some 65 other generally available innovation tools, we’ll be sure to up your awareness of what TRIZ may offer to you and to your company.  GGI will be holding our 14th R&D-Product Development Innovation Summit on March 29-31, 2016 in Norwood, Massachusetts.