NEEDHAM, Mass. — (BUSINESS WIRE) — February 23, 2015 — Corporate demand for specific strategies, tactics, techniques, tools, and software to bolster Corporate Innovation have steadily increased for fifteen years.
As corporate demand grew, large think tanks and research firms studied what was working. Solutions providers, Makers, and service firms entered the market as money could be made. Like all emergent markets, many initial offerings had a high fall out rate. While still the case, certain approaches are producing financial results and initial patterns of success are apparent.
Intellectual Property [IP] strategy and management, both by itself and aided by the pull from increasing levels of corporate innovation, has also matured. Starting a few years earlier than innovation, circa the technology boom of the 1990s, companies sought to trade, barter, license, purchase, and sell IP at greater levels than any prior time in history. As the IP market grew, suppliers emerged to meet the increased demand.
Successful IP enablers are also beginning to sort themselves out. Corporate abilities to identify, value, and transact IP will soon approach corporate abilities to identify, price, and sell winning products.
The R&D-Product Development Innovation Summit, last held in 2012, offers an update on the evolution of the Corporate Innovation and IP bodies of knowledge. Much changed during the Great Recession. Companies really had to focus to generate good business results in an increasingly normalized, globalized, and economically challenged competitive landscape.
This fact driven and data intensive event, targeted to CXOs and corporate leaders, draws on findings from over fifty secondary research sources along with primary research sources on both subjects. GGI’s sixth industry study since 1998, found notable shifts in the strategic management of R&D and in processes for Organic Innovation. Open Innovation is on the rise. Patent and Trade Secret practices are changing. The ability to determine the value of, and then to monetize IP, is maturing. And, the metrics corporations use to measure R&D and IP output and productivity are now primarily focused on business results.
Produced in conjunction with The Management Roundtable of Waltham, MA, this Summit holds the content to empower executives with the state-of-the-state knowledge needed to lead innovation and IP improvements in their companies.