July 2013

Organic R&D-Product Development, Open Innovation, Intellectual Property & CXO Corporate Metrics Practices

The name of this post is the title of a primary research project that GGI has been quietly, or maybe not so quietly, conducting. There are 31 questions. It takes 30-35 minutes according to our beta test of thirty companies. We are not seeking anything confidential, all beta companies agreed. To be sure though, your responses will be 100% confidential.

Until the writing of this blog, there have been no web postings except in the research portal on GGI’s web site. We have been conducting the research by phone or in person; and there was a limited email sent out by us. To best randomize our sample, enabling even more confidence in Margin of Error calculations, several companies have also graciously sponsored controlled samples to companies in their network.

Since 1998 GGI has done statistically valid primary research every few years. Our 2008 research on “CXO Corporate Metrics Practices” is still the best information available for R&D-Product Development on the web, look for Business Week or Industry Week TOP 10 R&D Metrics. McKinsey, BCG, Booz, Kearney, ADL, Accenture and others do research metrics, but GGI has a fifteen-year body-of-knowledge on R&D and Product Development metrics that is hard to beat. Several of these consultancies have purchased our several thousand dollar research report over the years, the same report you will receive to show our appreciation for a half hour of your time. The report will come in pdf format with a “corporate license” to post it on your company intranet for all employees to reference.

Each research effort since 1998 contains five sections. The first four sections investigate strategic and tactical “things” we see leading companies testing out that are not yet generally adopted by industry. The goal is to try to see what is going to become mainstream in the coming years. We have a pretty good batting average if you look at prior GGI research topics. Without asking anything confidential, we are going to inquire about:

1) R&D Operating Environment
2) Organic Innovation
3) Open Innovation
4) Intellectual Property

The last section is always to determine the R&D-Product Development Metrics that have the greatest current industry usage and penetration. We research only the metrics, “corporate metrics,” that are of possible interest to the CEO to maximize the company’s investment in R&D, Engineering, and Product Development-Commercialization. There are 101 metrics in this questionnaire. Simply check off the ones that your company uses.

5) CXO Corporate Metrics Practices


Not everyone can participate. We apologize. We are going to qualify the appropriateness of your company before distributing the research questionnaire and/or URL to you. The company must develop new products; and have staff and operations in the US, Canada, or Mexico. It must have $20 million in revenues at minimum; there is no upper revenue limit. It matters not if the parent or headquarters of the company is US or outside the US. Product development in North America is the focus. Finally, the address and domain name of your correspondence with us must be the same as your company, no gmail or other generic domains please. Confidentiality cannot be otherwise assured. These are easy hurdles for most we hope are reading this blog.

If you are interested, or know a colleague that might be, please contact us through the link we have set up for folks that might wish to “opt in” to this research project.

My company qualifies, I’d like to opt in.

We are nearing the end of our research effort and ask that you submit a completed questionnaire by September 30, 2013 please.

The Maker Movement Spurs Corporate Innovation and Entrepreneurship

The Revolution In Innovation-Enabling Tools, April 18, 2012, discussed the emerging market in innovation tools and software.  The collective demand for “innovation” from corporations has lead to many new market segments to provide services of one form or another.  It has also lead to arms-length providers of off-the-shelf tools and shrink wrapped software providers.  The most sophisticated software tools require service assistance to install and configure them, as one would expect.

GGI first researched these emerging tools privately in 2001 and 2002.  Two companies that we would all agree are leaders with longevity, were also early market adopters of these emerging tool sets.  One company made tractors.  The other company made diagnostic instruments.  Over the past decade, GGI has researched the subject several times on our own account.

By 2004, we found about one-third of first-to-market companies had gone out of business.  Their offerings however shaped more useful solutions now offered by new entrants with better business models.  Clearly, this tools and shrink-wrapped software segment had all the attributes of an emerging market.

In 2008, we statistically researched the industry penetration of some 67 tools out of about 300 we identified.  These 67 were determined to be “generally available,” meaning any professional that went looking (with a bit of zest) for tools and software touted to facilitate innovation could find them.

In 2013, we are not seeing that corporations are institutionalizing innovation into the principles and practices of research and product development in the same manner or rate that lean and six sigma tools have been institutionalized.  The activities and procedures required in invention and innovation-related company processes are overwhelmingly deterministic.

The Maker Movement Spurs Corporate Innovation and Entrepreneurship [Machine Design – July 18, 2013], discusses a competitive landscape that might induce some established companies to redouble their efforts regarding systematic innovation.