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1998 R&D-Product Development Metrics Survey

"Industry Metrics, Reward & Recognition Practices"

The purpose of the 1998 Product Development Metrics Survey was to determine industry measurements and practices for Projects, and for R&D at the Corporate level. What measurements and practices do the leading edge companies use to monitor and/or reward new product performance?

The survey instrument was designed to secure the following information from participating respondents:

  • The respondent's profile (location in company structure, title, etc.).
  • The status of R&D metrics systems in American industry.
  • The state of corporate R&D metrics.
  • The state of project R&D metrics.
  • Linkage of performance to corporate reward and recognition processes.

Approximately 6,200 questionnaires were distributed and 197 were returned for a response rate of 3.2%.

Companies best represented in the responses came from the Medical Products (13%), Electronics (10%), Automotive (9%) and Industrial Products industries (7%), with lesser percentages from a number of other industries.

About one-fifth of all respondents fell into the $100-$250 million sales revenue "bucket" with the next largest "bucket" at $1-$5 billion, and the other "buckets" had roughly equal percentages.



1998 Research Questionnaire Documents

  • PRESS RELEASE - RESEARCH ANNOUNCEMENT: Not Created
  • RESEARCH DESCRIPTION: Not Created
  • RESEARCH QUESTIONNAIRE: Download PDF

    1998 Research Findings Documents

  • REPORT PRESS RELEASE: View Press Release
  • REPORT BROCHURE: Not Created
  • REPORT DESCRIPTION: Download PDF
  • PURCHASE FINDINGS: Go to The Wisdom iStore (In "Market Research", choose "Primary Research ")
  • REPORT COVER & TABLE OF CONTENTS - MR 1 SURVEY HIGHLIGHTS: Download PDF
  • REPORT COVER & TABLE OF CONTENTS - MR 2 SURVEY SUMMARY: Download PDF
  • REPORT COVER & TABLE OF CONTENTS - MR 4 SURVEY DETAILED RESULTS: Download PDF


General Information About GGI's Research

If you participate in our primary research you will receive a copy of our "Summary" document described below. You may also elect to purchase prior reports we generated from prior research.

Participants who submit complete questionnaires will receive a copy of our "Summary" document which will be on the order of 30-50 pages in length. It will contain factual observations, analysis, and graphical results of every survey question across the survey population. We are well aware of how busy everyone is. We will give you back a comprehensive set of results in recognition of our appreciation for your time, interest and expertise.

If you decide to purchase prior reports, you may choose the one that's right from the options described below. These reports contain the results on how companies, typically North American industrial and high tech companies, responded to the questions; along with observations, analysis and key findings written by GGI's research team. Our "Highlights" Report contains in depth text of these results; our "Summary" Report adds extensive graphics, and our "Detailed Results" Report further adds five special cross-section analyses of the survey data: Public vs. Private, High-Tech vs. Low-Tech, Large Revenues vs. Small Revenues, Many Employees vs. Few Employees, and Process vs. Repetitive vs. Discrete vs. Job-Shop Operations.

You can buy a Hard Copy[h], or a soft copy PDF with an associated Corporate[c] license enabling you to post the document on your corporate intranet and/or VPN for the use of all employees. Click here to go to The Wisdom iStore to purchase these reports.

GGI surveys industry approximately every two years. We are experienced primary and secondary researchers.

GGI Primary Research Projects






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