Q45 - Coming Into Focus
Intellectual Asset Management [IAM] Magazine, The IP Media Group, London, United Kingdom
March/April 2013 -- Pages 71-76
This article discusses the increasing challenge of getting a return on monies invested in R&D and innovation initiatives. With increasing global competition and a challenging economic environment, companies must become increasingly shrewd in how they manage innovation-related activities. More sophisticated due diligance, better decision making, and increasingly leveraging intellectual property are among the techniques leaders are using today.
Mr. Goldense was interviewed by IAM Magazine, along with several other thought leaders, on the techniques that can be used to achieve competitive advantage in R&D and product development. As well, his views on the changes that one can expect in the years ahead in the area of intellectual property vis-a-vis product development were sought.
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