A21 - Metrics For New vs Active Products Provide Real Links To Corporate Goals
Best Practices Report, Management Roundtable, Inc., Watertown, Massachusetts, USA
December 1997 -- Pages 11-12
Most of the attention to date on PD pipeline management has been on the "front end." There are many ideas, or too few, but for most companies, new products made more money. The back end challenge is the realization of revenues, profits, market acceptance and market share.
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