A46 - Despite Recent Economic Slowdown, Cross-Functional Participation in NPD is Increasing, According to Study
Visions, Product Development & Management Association, New York, New York, USA
October 2003 -- Pages 20-21
This article examines trends of increased cross-functional participation in new product development, based on recent research. Participation in NPD has increased in cross-functions other than Marketing, a typical front-end participant, indicating that best practices of early involvement are beginning to take hold. Staffing ratios in the development function as well as the cross-functions are also detailed.
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