A57 - Companies Recognize Importance of Rigorous Product Selection Decisions
2PLM e-zine, John Stark Associates, Geneva, SWITZERLAND
February 1, 2005
This article presents results of GGI�s 2004 Product Development Metrics Survey in the area of the product selection process. The rise in use of the more sophisticated multi-step process is explained and analyzed. The level of formality of product selection decisions and the most common decision-making group are detailed. Based on the results, conclusions are drawn regarding trends in the product selection process that can greatly benefit companies.
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