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GGI RapidNews R&D Product Development eZine: Volume 7, Issue 1- January 5, 2006
GGI RapidNews is published approximately once a month.

In This Issue

MANAGEMENT PRODUCTIVITY - 2005 Arthur D. Little 3rd Innovation Study

UPCOMING PUBLIC SEMINAR - 1st Product Development Innovation Summit Jan06

BOOK REVIEW - 10 Rules For Strategic Innovators

UPCOMING PUBLIC SEMINAR - 3rd Product Development Metrics Summit Mar06



BIENNIAL PRODUCT DEVELOPMENT SURVEY - 2004, 2002, 2000, 1998 Results



TELEVISION EVENTS - Alexander Haig's World Business Review



Innovation Leads To Bottom-Line Results

"How Top Innovators Get Innovation Right: Results from Arthur D. Little's Third Innovation Excellence Survey," by Georg Beyer, Jasper Boessenkool, Anders Johansson, Per I. Nilsson, and Frederik van Oene. Arthur D. Little, Prism, 1-2005, page 1.

"Improving innovation ability is today the most important lever for increasing profitability and growth. But success is mixed. In just about all industry sectors the 25 percent most innovative companies have 2.5 times as many new products and get 10 times better returns on their innovation investment than the least innovative ones. In 2004 Arthur D. Little conducted its third Global Innovation Excellence Survey on innovation management."

The 25% best innovators get up to 10 times more output (new products, services, etc) than the 25% worst innovators! This study gives a clear insight in what the top 25% actually do, to achieve their superior performance." The study establishes clear ties between innovation and EBIT.

More information about this study may be found in ADL's semiannual Prism magazine.


GGI will sponsor its first Product Development Innovation Summit on January 17-19, 2006 in metro Boston. Please join us for eight comprehensive modules that surround the subject of Innovation in R&D and Product Development.

Please register in the next few days it this was your intention. Registration will close Monday January 9, 2006 at EOB Pacific Time.

The Innovation Modules that will be offered are:

All modules feature some level of case study discussion and examples from a range of industries. There will be three group exercises where attendees will "try out" well regarded innovation methodologies to achieve some level of "hands-on." With all GGI Summits, we will pave the road for you to direct the selection and implementation of tools and processes that will bring leverage to your organization.

Discounts are still available for teams of two or more people attending from the same company.

If RN readers are planning on attending, please register now for the Innovation Summit.

For more details on the Product Development Innovation Summit, please go to GGI's Innovation Summit web site which is also available through our home page. If you are already registered, leisure time activities may be useful for planning time outside the Summit.


10 Rules For Strategic Innovators, by Vinjay Govindarajan and Chris Trimble. Harvard Business School Press. December 2005, First Edition. 288 pages. ISBN 1591397588.

GGI Editors would observe that his book is red hot as books go. It has backing from the great launching organization, HBS Press. It is everywhere in its first month of publication. It likely will do quite well. The primary author has been involved in several books of prominence in business strategy since 2003 and we will likely be seeing his name in the future.

GGI's Editors would further observe that the rage in North America these past eighteen months has been "growth from within" a.k.a. "organic growth." Thew view on "growth by acquisition" is more balanced on Wall Street these days. This book is square on the subject of growth from within. HBS Press has likely targeted this market.

The central focus of this book is not on innovating products though. It is a level up. This book is about innovating new operating businesses with their own product lines and P/L from within large established corporations. A good deal of the book's message is about how Fortune 1000 companies get mired in their own muck, but the book is not a litany on corporate failures. Its approach is constructive and it is written in a can do in tone. The authors appear to be well versed in learning methodologies and their applications and usefulness to corporations. There are a number of good case studies that most readers will be able to relate to and to internalize.

In the context of creating new independent businesses from within existing corporations, perhaps the most useful finding of the book is not the 10 Rules but the author's portrayal of the 3 challenges underlying just about all the rules.

1. Forgetting

2. Borrowing

3. Learning

A listing of the "10 Rules For Strategic Innovators," is necessary, and we will do so below, but the good news is that the rules are not completely transparent. The book is substantive and the authors appear to have mastered some of the subtleties of things corporations blindly do that suppress innovation and creative thinking.

1. In all great innovation stories, the great idea is only Chapter One.

2. Sources of organizational memory are powerful.

3. Large, established companies can beat start-ups if they can overcome the borrowing challenge.

4. Every strategic innovation faces critical unknowns.

5. The new organization must be built from scratch.

6. Managing tensions is job one for senior management.

7. The new company needs its own planning process.

8. Interest, influence, internal competition, and politics disrupt learning.

9. Hold the company accountable for learning, not results.

10. Companies can build a capacity for breakthrough growth.

This book gives the reader some useful tools and thought processes, and offers ways to apply them. It is not only timely, but possibly a strong contribution to the literature on organic growth in larger corporations.

You can find more information about this book or purchase it through Amazon.


We are delighted to be offering a third Metrics Summit in March 2006. Over 90 people registered for the first two Metrics Summits, in September and December respectively. We had to close registration for both and we made some promises in the March time frame. Based on the September feedback, we cut the December Summit to three days and it worked well. We will stay with three days. Many December attendees said they they usually don't work or think so hard during a seminar-workshop, and that was a good thing. Some of their Testimonials are quite humorous, but much appreciated.

The Early Bird Registration Deadline will conclude at EOB Pacific Time on Monday January 23, 2006. After January 23, only teams of three or more people will be eligible for a discount. Please sign up Early and save up to $200 per person.

GGI's third Product Development Metrics Summit will be held March 14-16, 2006 in metro Boston. Please join us for a series of 3 seminars, focused on 3 major areas of importance to R&D executives and managers.

The first seminar (Measuring Product Development II (MPDII) - March 14) addresses the subjects of setting hurdle rates, assessing risk and complexity, tradeoff analysis, measuring capacity, and assessing overall financial performance. Click to view the MPDII abstract or to download the table of contents.

The second seminar (Proactive and Predictive R&D Metrics (PPRD) - March 15 AM) focuses on three different stages of developing early, predictive metrics that will enable managers to foresee issues on the horizon or to know that success is in front of them. Click to view the PPRD abstract or to download the table of contents.

The third seminar, a capstone, (Product Development Metrics Portfolios (PDMP) - March 15 PM and March 16) is expressly for the purpose of developing a set of measures for the R&D organization as a whole, including the few measures that should be used by the corporation to measure R&D productivity, output, and overall performance results. Click to view the PDMP abstract or to download the table of contents.

All three seminars are geared to executives and top-level professionals that manage entire organizations, departments, and budgets; and senior program management executives.

If you wish to register, choose the "Metrics Summit - March" button. Register by January 23 and be an Early Bird. Deeper discounts apply for teams of 3 or more attending from the same company. For more information please download a brochure.


Each month, or every other month, GGI's iStore features one item that we discount 40%.

T52 "Structured Innovation: Positioning Innovation Tools & Exercises in Product Development Processes Frameworks" [list price $295.00]
Goldense Group, Inc., Needham, MA, USA

May 19, 2005 [105 pages] $177.00

This presentation describes a range of innovation tools and techniques in the context of the product development process. The first section provides an overview of the evolving nature of structured processes for innovation, which will help you to choose the best tools or technique at the right time in the product development process. The second section provides details on the wide range of tools, techniques, and software available to create innovation. An extensive list of innovation techniques is included, showing the most appropriate time in the product development process to use them. Three innovation techniques, Lateral & Parallel Thinking, TRIZ, and Lead User Identification, are discussed in detail, with information on related software. A full list of software products for innovation is also provided as well as selected software reviews.

GGI's Featured Item changes approximately every other month and is always offered at a 40% discount. For more information, or to order this material, please go to GGI's Featured Item.


There have been a total of 4 new items added to The Wisdom iStore since October 2005. Please click on the item number to view a more detailed description.

T56 "Linked Metrics Portfolio Method Š 5 Teams Measuring 2 Strategies"
Product Development Metrics: Linked Portfolio Method Seminar, Goldense Group, Inc., Norwood, Massachusetts, USA

September 2005 [51 pages]

T57 KEYNOTE. "The Future Of Product Development Metrics: Corporations, Projects, and Functions"
10th Annual Metrics Conference: Product Development Metrics: Achieving The Full Value of R&D, Management Roundtable 10th Annual Metrics Conference, Chicago, Illinois, USA

November 2005 [73 pages]

T58 KEYNOTE. "Integrating Emerging Technology in Product Planning: Nine Points Of Leverage"
1st Annual Executive Summit On Innovations In New Product Development, Technology, & Marketing, Frost & Sullivan, 1st Product Development Summit, Miami, Florida, USA

November 2005 [50 pages]

T59 "Linked Metrics Portfolio Method Š 5 Teams Measuring 3 Strategies"
Product Development Metrics: Linked Portfolio Method Seminar, Goldense Group, Inc. and Management Roundtable, Chicago, Illinois, USA

November 2005 [45 pages]

For more information, or to order any of these technical papers, please go to GGI's Wisdom iStore.


2004 Product Development Metrics Survey - Product Selection, IP Management, and Top Corporate Metrics: The Summary and Highlights Reports for GGI's 2004 Biennial Product Development Metrics Survey are now available for purchase by the public through GGI's Wisdom iStore. These reports are completely based on primary research performed by GGI researchers. The research includes 202 respondent companies. There was a 5% response rate.

McKinsey & Company, Texas Instruments, Rockwell, Kimberly Clark, JDS Uniphase, Shure, Curtiss Wright Flight Systems and Datacard are representative of companies that purchase market research from GGI.

The 2004 Survey focused on the following 5 areas of product selection and IP management:

  • Product Selection Process
  • Product Selection Tools
  • IP Management Process
  • IP Management Tools
  • Top Corporate Metrics Used in Industry RD&E

We have already shared many results with GGI RapidNews readers since we began this line of business in 1998. 2004 Survey results ran in six RN issues, RN V5I11 - RN V6I5, which may be found in the RN archives, along with results from prior years.

Some additional complimentary information about the survey is available:

The 2 commercial versions of the survey results that we currently offer for public purchase are:

1. 2004 SURVEY HIGHLIGHTS: A text-only report (75 pages), including the full text of all the results and analysis of the survey population analyzed as a whole, and

2. 2004 SURVEY SUMMARY: A report of composite results, where the survey respondents are analyzed as a whole (149 pages, includes a full set of graphed answers for every survey question).

Individual sections of the research reports, as well as logical combinations of sections are also available. All reports are available in printed or electronic versions.

These reports are available in the Market Research section of GGI's Wisdom iStore.

2002, 2000, 1998 Product Development Metrics Survey: The Summary and Highlights Reports for GGI's prior Biennial Product Development Metrics Surveys are also available for purchase by the public through GGI's Wisdom iStore. These reports are completely based on primary research performed by GGI researchers. Information about the purpose and focus of prior surveys may be found in our biennial survey archives.


GTK-Gateways To Knowledge is a DIRECTORY OF THOUSANDS OF LINKS to providers of engineering, purchasing, and manufacturing technologies and services. If you hit the right subjects, it is more useful than a search engine! The "main entrance" to GTK can be found at:

For those of you that do not want to risk going through the main entrance above, some of the Gateways that we believe you will find useful or entertaining are highlighted below.


GGI's Calendar of Industry Events contains an up-to-date listing of links to Conferences, Seminars, Distance Learning Centers, Colleges & Universities, Executive Education, and Corporate-Sponsored Universities. The calendar has just been updated with more conferences and seminars throughout 2005. The categories we follow are:

The categories of conferences, seminars, and distance learning are further organized into the following subject areas:

  • Strategic, Knowledge & General Management
  • Marketing & Sales - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Marketing & Sales - Pharmaceutical, Biotechnology, & Life Sciences
  • Product Development - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Product Development - Pharmaceutical, Biotechnology, & Life Sciences
  • Manufacturing & Automation - Mechanical, Electro-Mechanical, Electrical, & Electronic
  • Manufacturing & Automation - Pharmaceutical, Biotechnology, & Life Sciences
  • Software, Internet & IT
  • Project Management
  • Metrics

If you are looking for a conference or other learning opportunity, check out the Calendar. This free service for our readers is front and center on GGI's Home Page. Or, go directly to the Calendar of Industry Events MEGA Gateway.


Alexander Haig's World Business Review: Brad Goldense has made several appearances on Alexander Haig's World Business Review in the past year. Streaming video is available for all shows, which aired on August 4, September 29 and December 15, 2002 and on May 20, 2003. See below for details.

May 20, 2003 Broadcast of September 29th In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment is available on GGI's web site.

December 15, 2002 In-Studio with Alexander Haig (7.5 minutes) on CNBC paid programming: Streaming video for this segment is available on GGI's web site.

September 29, 2002 In-Studio with Alexander Haig (22.5 minutes): Streaming video for this segment (as well as the entire 30-minute show) is available on GGI's web site.

August 4, 2002 On-Location at GGI (3.5 minutes): This On-Location field report is available in streaming video on GGI's web site.

The web page includes links to download a streaming video player, if you do not currently have one installed on your computer.

For more information on any of Brad's appearances on television, go to:


GGI RapidNews is an e-mail publication from Goldense Group, Inc (GGI). Its subject matter includes survey findings, company news, book and article reviews, key industry conferences and R&D information of interest to clients and associates. Please send communications to rn(at) Thank you.