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T34 - "Post Product Launch: Measuring Success & Failure " [2002 Presentation Slides]

Innovate 2002 Conference, Worldwide Business Research, San Antonio, Texas, USA
December 6, 2002 -- [42 pages]

This presentation details success metrics for post-launch project reviews. Specific data from 1998 and 2000 research are included in order to show the state of project metrics and product success metrics. The details will be helpful for anyone in the process of establishing project/product metrics or benchmarking project/product success.

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