T46 - "Launch Readiness: How Good Is Good Enough?" [2004 Presentation Slides]

Brandworks 2004 Conference, Lindsay, Stone, and Briggs, Madison, Wisconsin, USA
May 25, 2004 -- [73 pages]

Since success is enabled before launch, how can one identify the right pre-commercialization processes and measurements? This presentation discusses essential launch activities, assessing launch readiness, and early commercialization success.

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