South Korea & China Will Dominate TRIZ Practices

April 3rd, 2016

TRIZ is an innovation technique that professionals systematically apply according to a defined set of principles. Originally developed in Russia by Genrich Altshuller in the 1940s, TRIZ took a number of years to cross the ocean and become available in English. By the early 1990s, TRIZ gained a foothold in the U.S. and slowly began spreading globally from its Russia and USA “centers of excellence.” TRIZ is now practiced in at least 50 countries.

TRIZ is likely the most powerful innovation tool on the planet, and has been for the past twenty-five years. Altshuller set out to identify the common inventive principles that run across patents.  After examining a sample population of forty-thousand patents, he identified “76 Standard Inventive Solutions.”  As well, he found there are only “39 Characteristics That Technologists Seek To Optimize” and only “40 Inventive Principles To Optimize Characteristics.” Altshuller reduced many of the acts of innovating to a systematic process.

Rubbish you say?  Over the past twenty-five years others have analyzed larger sample sizes of up to two million patents. The new findings were not significant enough to change Altshuller’s published works.

Why hasn’t TRIZ become more prevalent at this time?  There are several possible reasons, and the answer is likely a combination of them.  With origins in Russia, and most of the world’s original experts coming from Russia, TRIZ didn’t hit western civilization with a running start.  The methodology is also complex.  Few westerners look at a rule-driven 39×40 matrix and want to dive in.  There is also a significant amount of time to learn the process to reasonable proficiency, about the same time it takes to become a six-sigma black belt.  And, until the past ten years, the priority across industries was supply chain optimization and operational excellence.  Innovation, in the big picture of time, is only recently at the top of the list – except for a blip in the late 1990s.

TRIZ is still not catching fire with western companies, but it is catching fire with eastern companies.  Very quietly, over the past decade, South Korean companies are rapidly adopting TRIZ.  Chinese companies are not far behind, and both groups are growing rapidly.

TRIZ Moves To South Korea and China

There are a handful of companies in the USA that each have hundreds of people practicing TRIZ.  That is a huge number.  Why haven’t we heard anything about it?  Because TRIZ is giving them a tremendous competitive advantage. Employees are discouraged to discuss the subject outside of the company, never mind to present their work at conferences.  TRIZ does not have a Jack Welsh that is going to get his company ahead first, then bring his best practices to the world.  Absent a Jack Welsh, TRIZ risks being just another tool in a long list of tools – except in Asia where its value is quickly being understood.

There are TRIZ-inspired designs all around us, but no one talks about it for competitive reasons.  If you have held one of those new water bottles that has a waistline and a much smaller cap, and uses half the plastic, you are holding a TRIZ-based design.  It seems a bit flimsy because we have become used to sturdy water bottles, but it stands the drop test like the cylindrical bottle with twice the plastic.  Imagine the cost reduction if you are a bottle manufacturer.  And, less water bottles slip out of one’s hand.  This thought process is now making its way into laboratories where dropping bottles can be a real problem.  The old fashioned cylindrical beaker, with the single lip at the very top, may eventually go the way of the dinosaur.

GGI has been following TRIZ, and its several manifestations in processes and logic engines for software, since the early 1990s. By the early 2000s, enough of Altshuller’s work had been translated and TRIZ became generally available to western companies.  In 2008, GGI researched the penetration of 67 innovation tools and included TRIZ.  Next to the usage of the USPTO web site and the use of internal wikis, TRIZ was the third most used technique of the 67 techniques we researched. The CTO of Invention Machine, one of the software companies with TRIZ underpinnings, had been speaking at GGI’s Summits since 2005 which continued until IHS in England purchased IM.

The Altshuller Institute for TRIZ Studies (Worcester, MA) found out about our research and our long-time interest in TRIZ about a year ago.  They invited us to keynote the annual USA TRIZCON2016 conference which was just held March 3-5, 2016 in New Orleans.  To prepare for TRIZCON2016, we performed original research on the global adoption of TRIZ since its translation into English twenty-five years ago.  We were told at the conference that our research was new-to-the-world, and was previously only anecdotally understood by a handful of people.

TRIZ Is Now Practiced In 50 Countries [Machine Design – April 2016] focuses on the rapid global adoption of TRIZ, which grew at a compounded annual growth rate of 40%, during the past decade.

Innovation For VUCA Times: 14th Summit

January 26th, 2016

While the VUCA global economy still presents challenges on a regular basis, North America and Europe are becoming more predictable and hence stable.  This past year, companies have regained some moxie to attempt higher levels of innovation.  If you have not yet been able to participate in our Innovation Summit, 2016 is likely a good year to consider doing so.

Incremental For A Decade

Robert Cooper’s research showed that spending on “New To-The-World/Market” was down 43.7% and spending on “New Product Lines” was down 30.1%, while spending on improvements and modifications was up 80.1% this past decade.  Bottom feeding will not go on forever.  Soon, your company will be increasing the risk of its new product portfolio spending.  Year-over-year cost reductions and productivity gains are no longer putting up enough numbers on Wall Street.  And, some of the new product directions will be surprising.  It is the internet age.

Last year was a banner year for the development of new metrics aimed at measuring overall levels of innovation.  New measures in this area are an indicator of the demand for innovation.  R&D Productivity and R&D Efficiency were introduced, and Research Quotient gained some momentum.  RQ is focused on measuring the right level of investment, versus measuring the results of investments.  Another good sign.

Disruptive Forces Grow

Since our first Summit in 2005, GGI has constantly refreshed our curriculum.  As we wrote you last year, only a few pages of our original course book remain today.   We were pleased that several of our long term colleagues, who attended our original Summits, registered again for our Summit last spring.  All went well.

Let’s pick one example of keeping current.  2015 marked the 20th anniversary of Clayton Christiansen’s first publication on Disruptive Innovation.  Back in 1995, we looked at cascading s-curves to describe the science of disruption.  We were left to figure out our own mechanics on how to get there.  Last year, GGI researched the evolving “how to disrupt” methods that are starting to take shape.  We don’t think every one of these techniques makes for winning products, but they all have backers and most have the potential to do so.  If an executive asked you to define a product that innovates from the bottom of the pyramid, are you ready to take the lead on that project?  How about one that produces a big bang, or a digical outcome?

•  Reverse Innovation
•  Bottom of Pyramid Innovation
•  Trickle-Up Innovation
•  Disruptive Innovation
•  Emerging Technology Innovation
•  Big Bang Innovation
•  Digical Innovation
•  Sustainable Innovation
•  Design Thinking
•  Ambidextrous Innovation

Managers Migrate Practices

Our Summit always maintains its focus on management’s ability to fund, deploy, train, implement, measure, and to get a financial result from the subjects that comprise each of the eight modules.  While we do discuss tools and tactics and the like, it is always from the perspective of a manager being able to direct and/or lead innovation initiatives.  If you manage budgets, departments, functions, people, or projects our Summits are quite useful.

Dick Power and I continue to lead the Summit.  Adam and Bill address a large module on intellectual property, focused on the ability to create the best offensive and defensive positions and on how to assess their value in dollars.  Richard takes us through the possibilities of TRIZ, perhaps the most powerful single innovation tool available.

Please join us, or suggest that a colleague join us, for an unbiased articulation of the innovation and intellectual property capabilities that are available to corporations today. Some have said, “GGI’s Summit is an executive MBA on Innovation in three days.”

Companies That Have Participated *** Comments From Summit Alumni

We hope you will join us, Tuesday to Thursday, March 29-31!  There is a Reception on Wednesday evening.  Thank you for considering our Summit!

Early Bird Rates for the 14th Innovation Summit end Friday January 29, 2016 at 8:00 PM EDT.

14th-rd-product-development-innovation-summit

TRIZCON2016: An Opportunity To Further Innovation

January 22nd, 2016

TRIZ is an innovation tool and methodology that is based on an analysis of the inventive attributes of patents.  It is unique when compared to the some 350 innovation tools and enablers that are available to corporations.

GGI has been following the growth and evolution of TRIZ since the 1990s when its body of knowledge was first translated into English.  Originally the work of a single person, Genrich Altshuller, a low level officer in the Navy of the former Soviet Union in the 1950s, there are now some 18,000 people around the globe that have become certified in the application of TRIZ.  And, many more are practicing TRIZ without yet formally applying for certification.

As we know, for a myriad of reasons, it takes years and some times decades for techniques developed in the East to become accepted and adopted in the West.  Such is the case for TRIZ, translated from its Russian name as “the theory of inventive problem solving.”

Since 2008, the adoption for TRIZ has been growing steadily.  This growth has been driven by a combination of the power of the tool, the efforts of several non-profit and for-profit organizations that espouse its usage, the incorporation of TRIZ’s logic into several increasingly popular innovation software packages, and some large influential corporations that have made commitments to TRIZ within their company.  The companies that have allowed their interest to become public knowledge include Intel, General Electric, Boeing, DRS, Samsung, and Hyundai.

GGI’s most recent research on TRIZ was conducted late in 2015.  This “secondary research” effort involved the analysis of a number of public web-based sources and privately disclosed information to GGI.  This research built on our several previous “primary research” efforts on TRIZ during the past fifteen years.

To our surprise, after observing fairly uniform and even growth across countries in prior research efforts, our recent findings indicate that growth in Eastern Europe and especially in Asia now dwarfs the growth in most Western countries.  In fact, South Korea’s adoption is now approximately 15x that of the next nearest country on an absolute basis.  The skewing is so severe that it is necessary to remove South Korea from the data set in order to analyze the rest of the countries that use TRIZ.  Some 50 countries now have certified TRIZ practitioners, but, as you can see from the diagram below, South Korea’s overwhelming presence obscures their slivers of the pie at a global level.

 The Global Penetration of Certified TRIZ Practitioners

As a result of GGI’s unbiased research, Brad Goldense has been invited to deliver the keynote address at the largest TRIZ Conference in North America this year. TRIZCON2016 will be held in New Orleans on March 3-5, 2016 at Tulane University. Greater than half of TRIZ’s global rock stars will be presenting at this conference making it a worthwhile venue in which to learn more about this powerful innovation tool and method.

TRIZCON2016 - An Opportunity To Further Innovation

If you are interested, The Altshuller Institute for TRIZ Studies who produces TRIZCON has extended a 10% discount to anyone from GGI’s network that might like to register.  If you decide to attend, please use the code “TRIZGOLD” when registering to receive your discount.  Just so you know, GGI receives no financial remuneration for anyone registering from our network.

If TRIZCON2016 sounds too immersive to you, but you would like to learn more about TRIZ, GGI’s Innovation Summits have contained a “TRIZ Module” since 2005.  Along with some 65 other generally available innovation tools, we’ll be sure to up your awareness of what TRIZ may offer to you and to your company.  GGI will be holding our 14th R&D-Product Development Innovation Summit on March 29-31, 2016 in Norwood, Massachusetts.

The 53rd Annual R&D 100 Awards Report-Out: November 13, 2015

November 29th, 2015

When a company’s innovation levels are high, or a company’s innovation levels are low and not recognized as being low, GGI has suggested that our clients and customers enter into an award contest.  In the former case, a win creates lovely price premium and brand value opportunities for several years.  In the latter case, competing can be calibrating to both management and to the members the cross-functional product development community.  Benchmarking company products provides learning opportunities up and down the ladder.

There are many award competitions around the globe each year.  Regardless of the purpose or the type of award, there are none as prestigious as the annual R&D 100 Awards – excepting possibly a Nobel Prize.  The R&D 100 Awards are now produced by Advantage Business Media [ABM].  ABM has become one of the publishing powerhouses in the scientific and engineering community with a portfolio of some twenty-five trade publications across the fields of communications, design, manufacturing, and science.  R&D Magazine is among its most prized assets and is the originator and long-time home of the R&D 100 Awards.

As a subscriber to R&D Magazine since the early 1990s, I had followed the results most years and of course when GGI’s clients competed.  But, I had never been to the actual awards ceremony.  The bottom line is that everyone should go to the R&D 100 Awards Dinner at least once in their career.

New Twists For The 2015 R&D 100 Awards

Two things were different this year.  First, ABM decided to produce a two-day conference preceding the Awards banquet on Friday evening.  The 1st Annual R&D Technology Conference had four tracks and attracted over two hundred registrants.   Tim Studt, R&D Magazine’s renowned editor of several decades and the chief architect of the R&D 100 Awards and annual R&D Funding Forecast, asked me to speak on how the complexity of managing R&D will increase in the next decade.

The second thing that was different, was that for the first time in 53 years since the awards began, the winners were not announced in advance.  You may imagine that there were a good number of people bursting with anticipation throughout the conference and right up to the end of the Awards banquet Friday evening at 10:30 PM.

A black tie event, the Awards banquet did not disappoint.  Held at beautiful Caesars Palace in Las Vegas, guests were first surprised by the entrance to the ball room.  There was immediate curiosity as to what might await as one passed through the gateway.

53rd R&D 100 Awards Entrance

As I mentioned, the R&D 100 Award winners were not announced in advance.  After a nice dinner, the lights went out and on came the spotlights.  ABM had orchestrated the event to the level of the Emmy Awards.  There were spotlight instructions identifying where every winner sat at every table in sequential order; for all 100 winners and for the approximately twenty five extra awards that were presented that evening.  The only thing missing was the TV cameras.

53rd R&D 100 Awards Event

Tim Studt and Bea Riemschneider hosted the evening.  Bea is the Editorial Director of Advantage’s Science Group. The Science Group includes R&D Magazine and ten other science and medical publications.

 

The 2015 R&D 100 Award Winners – Highlights

The largest group of winners were the United States National Laboratories and NASA.  Collectively, they took home over thirty awards and were listed as contributors to a dozen more companies that won.  A number of these awards, notably from Oak Ridge National Laboratories, were for advances in 3D printing technology.

The next big block of winners came from companies who all shared the word “Dow” in their names.  “Dow companies” took home seven awards.

The third big block, consisting of four awards, was from Taiwan ROC’s Industrial Technology Research Group [ITRG].  One of these awards will be seen shortly in all our fire departments.  ITRG created an impeller that goes in line before a fire hose’s nozzle and spins with the flow of water.  The spin generates electricity which is captured to power a new spotlight attached to the nozzle.  Whenever the hose is used, the light shines on the target.

From memory, I think Tim said from the podium that the winners came from twenty countries.  Some of the more recognizable winning companies included: Waters, Millipore, Ethicon, Thermo Electron, Milliken, Agilent, Qualcomm, IBM, Boston Scientific, Adelphi, MSC, Mitsubshi, Toyota, and Shimazdu.

Several universities also won awards. Another possible game-changing product came from the University of Central Florida.  They have patented an electrical power transmission cable that transmits power, that also has an outer concentric cable that acts as a battery to store power.  The power cable and the battery are one unit.  There are implications for many industries.

Finally, and please pardon me for this, but I counted roughly twenty companies as the night proceeded that had participated in GGI’s Innovation or Metrics Summits some time in the past 5-8 years.  My thought was that many of these innovation-hungry companies must do a methodical assessment of what was available to be learned on the subject as part of their effort to innovate.  GGI’s next Summit is December 8-10, 2015, the 13th R&D-Product Development Innovation Summit.

 

The 2015 R&D 100 Award Winners – List

Lindsay Hock, Editor of Product Design & Development Magazine [PD&D], published the list of the 2015 winners on November 18.

2015 R&D 100 Award Winners

 

The 2015 Inaugural Technology Conference – Summary

Bea Riemschneider, Editorial Director for ABM’s Science Group, published an article on November 19 that summarizes the first annual science and technology conference.

R&D Industry Leaders Explore the Innovation Process at Inaugural Science and Technology Conference

The Journey to Mastering Innovation

November 3rd, 2015

Let’s consider for a moment the corporate journey to improve innovation that has taken place, and where we are now.

Productivity improvement was driven into logistics in the ’70s and ’80s, into manufacturing and operations in the ’80s and ’90s, and into the supply chain in the ’90s and ’00s. As a result of those efforts, companies that create and commercialize products achieved the lion’s share of their improvement entitlements in the “downstream half” of the company.

Improvements in R&D and product development, beginning in the ’80s and extending to the ’00s, similarly focused on productivity via improved execution by striving for faster time-to-market and speeding-up product life cycles. By the early ’00s, companies could foresee that the opportunity for big improvements was also nearly exhausted. The only place to look for the next big opportunities was further upstream in the company.

In the early 2000s, companies began focusing on pushing the best possible portfolio of products through their fairly well optimized development and operations pipelines. The quest for higher-value, more-innovative portfolios began.

But alas, one commonality among the past three decades of improvement initiatives was that they primarily focused on improving the bottom line. Profit is no small thing, granted, but 30 years of corporate focus on the bottom line left many companies challenged to attack top-line initiatives with the same vigor and expertise.

The Journey to Mastering Innovation [Machine Design – November 2015] makes the case that the next great source of competitive advantage will accrue to those companies that master the ability to innovate, not innovation=execution but rather innovation=creation.

innovation-creation.JPG

Physical vs. Virtual Colocation, and the Effects of Interruption

October 5th, 2015

Officially, “colocation” is the proper spelling, but “co-location” and “collocation” are also recognized spellings. Regardless of how you spell it, it boils down to the science of communication probabilities and qualities between individuals.

Tom Allen, at MIT in the late 1970s, put the first benchmark on the table. He found that the probability of communication depended on whether any two people had any common organizational bonds, such as working in the same department or on the same team. He called this “intra-group” communication; otherwise it was “inter-group.”  If people sat more than 10 meters from one another, there was only a 5% chance of inter-group communication and a 10% chance of intra-group. Unless people sit close to each other, they rarely communicated.

By the early 1990s, while videoconferencing, the Internet, and email were emerging, a study conducted by GGI found 300 companies examining roughly 50 distinct approaches to simulating colocation. A new industry was developing to facilitate effective colocation regardless of physical distance. Since then, a myriad of “solutions” have entered the marketplace.

Alas, the enabling technology has advanced more quickly than its target audience’s behavior. If one examines the relationship of individuals to their work assignments and locations, individuals have not changed significantly since 1930 studies driven by unionization efforts. Individuals without systemized and policed corporate policies still largely behave as they did 80 years ago with regard to the task in front of them.

Physical vs. Virtual Colocation, and the Effects of Interruption [Machine Design – October 2015] discusses several studies conducted in the past ten years that explore the differing workplace environment for physical versus distributed workers and the effects of interruptions on individual and corporate productivity.

TRIZ: A Best-In-Class Innovation Tool

July 25th, 2015

TRIZ, a systematic innovation technique developed in Russia, whose acronym is loosely translated as “Theory of Inventive Problem Solving,” is based on an analysis of the inventive attributes of several hundred thousand patents.  Evolving since the 1950s, the body of knowledge was codified and documented by the 1980s.  It was first translated into English in 1992.

Like mathematics, where two plus two always equals four, the inventive attributes of patents are timeless.  Several companies, in very recent times, have repeated and expanded the analysis of the original inventor without any significant changes to Genrich Altshuller’s original findings.  Now deceased, several global organizations continue to nurture and espouse his TRIZ frameworks.

GGI researched some 300 innovation tools that are available to practitioners today.  Not a surprise, the USPTO web site was the most cited tool being used by companies in North America. TRIZ emerged as the second most popular innovation tool in use today.

TRIZ Plus – A Modern Tool for Enhancing Design Innovation , was written by Doug Hoon in his blog on Machine Design’s web site. He describes some of the key attributes and benefits of the methodology, and cited some of GGI’s research findings on TRIZ.

Planning For Intellectual Property Revenues

July 14th, 2015

Not too many years from now, business and program planners will have a new challenge when preparing a product or business plan.  Since the dawn of the Industrial Age, the state of practice has been to estimate an ROI by forecasting product revenues and profits.  Soon, product and business plans will contain two forecasting spreadsheets.  There will be the section on product revenues and profits that we are all familiar with.  And, there will be revenue and profit forecasting for IP.

Work on financial liquidity and monetization of IP began in the 1990s.  Baruch Lev at NYU is often credited with lighting the torch.  Let’s define financial liquidity as the ability to more easily transact IP in the marketplace as a commodity.  Let’s define monetization as the ability to assign a dollar value to a block of IP, and the rate that the initial value depreciates over time.  Liquidity and monetization are different challenges.  One requires a marketplace(s) capable of transacting assets, commodities.  The other requires the ability to assign a recognized value that can be generally agreed.  Just to pronounce the point, some day we might see certain types of IP traded like gold, silver, and soybeans.  The market would have much less volume, but the principles would largely be the same.  So how do we get there?

Financial Liquidity:  Markets are already in development [Figure 1].  There are a number of them and they are all emerging.  Who knows the ones that will stand the test of time.  And, the new ones are certain to emerge.  Right now “scouting firms,” “innovation intermediaries,” “ip auctioneers,” and “crowdsourcing companies” all stand to be market makers.  There are a handful of others.  The front half of industry is engaged in testing the waters at some level.  It typically takes about half of industry to be active before software developers start generating applications to manage new activities.   Software began to emerge at an increasing rate the past couple of years.

Figure 1
Percentage of Companies Currently Utilizing One or More IP Markets

 Percentage Of Companies Currently Utilizing IP Markets

Monetizaton:  Quietly, over the past twenty years, there have been committees and groups studying the merits of actually putting IP assets into financial statements.  A partial list reads like alphabet soup, but you’ll probably recognize them:  SEC, COMEX, FASB, and NAA.  Their goal is to be able to assign a value to a block of IP such that it can be treated like a new furnace or truck or mainframe and placed on the balance sheet as an asset and depreciated.  To meet generally accepted accounting principles, both a depreciation rate and a liquidation value would have to be determinable.  It is not necessary for all this to be worked out before the market can become liquid however, but some level of progress is necessary to determine ranges of salable values.  The accountants are currently paying attention to transacted values today that are agreed by a selling and buying entity.  After thousands of transactions occur in the years ahead, there will be enough data to assign some standard values.  There is great argument however.  Many do not want standard values.  Companies may lose their ability to negotiate premiums for their prized jewels.

Planning for Intellectual Property Revenues [Machine Design – July 2015] discusses the inevitable advancement of IP into the everyday business planning and decision making processes associated with new products. The article concludes with a bit of stretch thinking.

Measuring Product Development Vitality

April 29th, 2015

One of the things that satisfy engineers and product developers the most is to see their newly released products sell like hotcakes.  It goes right to the core of why they pursued careers in science and engineering, to create things that better the lives and capabilities of others.

One of the things that satisfy finance and business professionals the most is to see the products they decided to invest in become successful.

One of the things that satisfies investment bankers and brokers the most is to see companies with a continual stream of winning products year after year.

Perhaps these are the reasons why a metric that did not exist before 1988 is now the number one corporate R&D performance metric in North America.

Most of us know the metric as “New Product Sales,” or “Revenue Due To New Products,” along with a myriad of other names.  What they all strive to measure is the “newness” of annual revenues.  The actual value of this key performance indicator [KPI] differs greatly by market, by the length of product lifecycle, and by the age of the company.

Published on Product Design & Development Magazine’s Product Design & Development website, Measuring Product Development Vitality examines the evolution and the industry adoption rates of this metric since its inception in 1988.  The article explores differing definitions of the metric, differing definitions of how companies classify a product as being “new” or “old,” offers benchmarks for industry values when a new product is defined as being less than three years old, and discusses consequences when companies try to game the value of the metric.

Press Release: 12th Summit To Focus On Advances In Corporate R&D Innovation & Intellectual Property Strategy

March 6th, 2015

NEEDHAM, Mass. — (BUSINESS WIRE) — February 23, 2015 — Corporate demand for specific strategies, tactics, techniques, tools, and software to bolster Corporate Innovation have steadily increased for fifteen years.

As corporate demand grew, large think tanks and research firms studied what was working. Solutions providers, Makers, and service firms entered the market as money could be made. Like all emergent markets, many initial offerings had a high fall out rate. While still the case, certain approaches are producing financial results and initial patterns of success are apparent.

Intellectual Property [IP] strategy and management, both by itself and aided by the pull from increasing levels of corporate innovation, has also matured. Starting a few years earlier than innovation, circa the technology boom of the 1990s, companies sought to trade, barter, license, purchase, and sell IP at greater levels than any prior time in history. As the IP market grew, suppliers emerged to meet the increased demand.

Successful IP enablers are also beginning to sort themselves out. Corporate abilities to identify, value, and transact IP will soon approach corporate abilities to identify, price, and sell winning products.

The R&D-Product Development Innovation Summit, last held in 2012, offers an update on the evolution of the Corporate Innovation and IP bodies of knowledge. Much changed during the Great Recession. Companies really had to focus to generate good business results in an increasingly normalized, globalized, and economically challenged competitive landscape.

This fact driven and data intensive event, targeted to CXOs and corporate leaders, draws on findings from over fifty secondary research sources along with primary research sources on both subjects.  GGI’s sixth industry study since 1998, found notable shifts in the strategic management of R&D and in processes for Organic InnovationOpen Innovation is on the rise.  Patent and Trade Secret practices are changing.  The ability to determine the value of, and then to monetize IP, is maturing.  And, the metrics corporations use to measure R&D and IP output and productivity are now primarily focused on business results.

Produced in conjunction with The Management Roundtable of Waltham, MA, this Summit holds the content to empower executives with the state-of-the-state knowledge needed to lead innovation and IP improvements in their companies.