GGI PDMP Seminar: Product Development Lifecycle Management Metrics Market Research Training Measurement Benchmarking

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Product Development Metrics Portfolios (PDMP™)
Please download brochure. Please contact GGI at 781-444-5400 for information on scheduling.

Why call it PDMP™?
Historically, it has been the responsibility of Finance or Accounting to monitor the company and its functions to know past, current, and expected future performance. Certain functions such as Sales, Manufacturing, and Logistics already perform a great deal of self-monitoring. Their measures, when combined with the Finance measures, create a portfolio of metrics for the company. R&D as yet does little measuring on its own. Most R&D measures have their origins in accounting or legal or project management areas. Accounting is responsible for what has already happened. Accounting measures are almost always reactive in nature, therefore most R&D measures are reactive in nature. Legal and project management measures are common across companies and industries and will create few opportunities for competitive advantage.

Why is a PDMP™ important to a company?
There are many aspects of product development that impact bottom line business performance. As in the Kaplan-Norton “balanced scorecard” for examination of corporate metrics overall, it is crucial to measure several areas at the same time to assure an accurate and comprehensive picture. Whether one is talking about overall corporate R&D performance or a specific project or function, it is important to have a set of metrics that monitor the scope and depth of responsibility and performance requirements. The goal of PDMP™ is to emerge from the workshop with a set of metrics suitable for managing the R&D organization as an overall entity; and the projects, functions, and improvement initiatives within R&D.

PDMP™ Coursebook Table of Contents

PERSPECTIVES
INFRASTRUCTURES
SUPERSTRUCTURES

PORTFOLIOS
GGI Company Profile & Bibliography

SEMINAR LEADER: BRADFORD L. GOLDENSE, NPDP, CMfgE, CPIM, CCP

Brad Goldense is Founder and President of Goldense Group, Inc. [GGI], a fifteen-year old Cambridge, Massachusetts consulting and education firm concentrating in advanced business and technology management practices for line management functions. Mr. Goldense has consulted to over 100 of the Fortune 1000 and has worked on productivity improvement and automation projects in over 300 manufacturing locations in North America, Europe, and the Middle East.

Mr. Goldense is a member of the faculty at the Gordon Institute of Tufts University in Medford, MA. He holds a BS in Civil Engineering from Brown University and an MBA in Cost Accounting from Cornell University. Brad is a Certified Manufacturing Engineer [CMfgE] by the SME, a Certified Computer Professional [CCP] by the ICCP, and is Certified in Production and Inventory Management [CPIM] by the APICS. He is Worldwide President of the Society of Concurrent Product Development [SCPD]; is on the Board of Directors of the American Society for Engineering Management [ASEM]; and is a member of Cornell University's Technology Transfer Committee.

Brad has authored or been quoted in over 135 articles on competitive product development and manufacturing with known industry publications such as CFO, Design News, Machine Design, Purchasing and on the Business Week website He is an internationally recognized expert on both rapid product development and R&D metrics and measurement. Prior to founding GGI in 1985, Mr. Goldense worked for CSC/Index, Price Waterhouse, Texas Instruments, and a private company that specialized in refurbishing aging manufacturing plants.

Please download brochure. Please contact GGI at 781-444-5400 for information on scheduling.

Goldense Group, Inc. 1346 South Street, Needham, MA 02492
P.O. Box 350, Dedham, MA 02027-0350
Phone: (781) 444-5400 Fax: (781) 444-5475

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